Ian McCarthy
Problem Solver and Creative
Projects
My branding and marketing experience shines through in every project I take on, creating strong and memorable stories. On the graphic design side, focus on crafting visuals that resonate and engage. Each aspect of my work reflects a commitment to quality and a passion for connecting with audiences effectively.
A creative sampler featuring work across graphic design, video editing, HTML/CSS, and print production. A La Carte serves up a little bit of everything, from digital builds to hands-on print pieces, each project showcasing a different side of my creative skill set.
This project focused on crafting a collaborative NIL deal between Paige Bueckers and Urban Outfitters. We outlined a partnership that included social media content, styled photoshoots, and a limited-edition capsule collection, all designed to reflect Paige’s personal brand while aligning with Urban’s creative identity.
For this project, I created Bub-B-Gone, a pest control brand based on assigned colors and market. Deliverables included a logo, flexo-printed promotional stickers and functional labels, and a specialty digital print on a candle tin. The result was a cohesive identity that bridged design and print production.
For this project, our team was assigned Best Buy and challenged to revitalize the brand’s marketing approach. We analyzed its current positioning, identified areas where its creative and messaging could be improved, and proposed refreshed campaigns and strategic solutions to help Best Buy stand out in a competitive market.
We developed a project centered around product innovation and marketing for Chick-fil-A. Our efforts aimed to enhance customer engagement and elevate the brand's market presence. The results showcased a successful launch of a new product that introduced Chick-fil-A to new markets.
In this project, we developed a strategic proposal to help the university build stronger relationships with its current professional athletes. The Pro Tigers Initiative focused on intentional engagement and fundraising through personalized outreach, meaningful connections, and long-term support efforts that strengthen alumni ties and advance athletic development.
