Bug-B-Gone

Brand Design & Print Production

Project Overview

In this project, I was assigned the pest control market and a preset brand color palette, then challenged to create a full brand identity and packaging system from the ground up. I developed Bub-B-Gone, a bold, market-ready brand with a complete set of print deliverables, including promotional stickers, functional labels, structural packaging, and a specialty print piece. Each component was refined through peer critique and produced using a combination of flexographic and digital printing methods.

Objectives

Develop a cohesive brand identity tailored to the pest control market
Design multiple packaging formats that reflect industry standards and consumer expectations
Apply brand visuals across both promotional and functional pieces
Execute all designs using flexographic and digital printing processes
Incorporate peer feedback to refine design decisions throughout each stage of the project

What I Did

Created the Bub-B-Gone logo, refined through multiple rounds of peer feedback
Designed promotional stickers intended for flexographic printing
Developed a functional label for an aerosol insect repellant can, also formatted for flexo production
Designed paperboard packaging for roach traps, printed digitally
Produced a specialty print piece: a mosquito-repellant candle featuring digitally printed labels and a digitally printed logo on the candle lid