Dr. Pepper

Retail Point-of-Sale Design

Project Overview

As part of Dr. Pepper's partnership with the College Football Playoff, I designed retail point-of-sale materials that brought the beloved "Fansville" campaign to life in stores. Working from a provided key visual, I created an aisle blade, shipper display, and pallet topper that drove excitement around college football season while encouraging shoppers to participate in the Fansville Rewards program for a chance to win tickets to the CFP Championship.

Strategic Approach

Balanced high-impact visuals with clear call-to-action messaging
Incorporated football iconography (stadium, fans, field graphics) to reinforce the CFP partnership
Featured product variety (Dr Pepper, Diet Dr Pepper, Dr Pepper Zero Sugar) to maximize shelf space utilization
Ensured QR code visibility and "Fansville Rewards" branding for seamless consumer engagement
Stick to the Key Visual provided!

What I Did

I translated a Fansville key visual into three cohesive in-store touchpoints, each designed to maximize visibility and shopper engagement.

Aisle Blade: Vertical signage featuring bold "Gameday Tastes Better in Fansville" messaging with product showcase and clear promotional call-to-action.
Shipper Display: A four-tier floor unit with branded header and shelf wraps, designed to hold product while reinforcing the Fansville world and reward program messaging across multiple consumer sight lines.
Pallet Topper: An overhead stadium-inspired structure with "Welcome to Fansville" theming, complete with fan silhouettes and field graphics that create an immersive game-day atmosphere at high-volume retail locations.

Throughout the project, I balanced high-impact football visuals with Dr. Pepper's signature brand colors, ensuring each piece was attention-grabbing while maintaining clear hierarchy for the promotional offer and QR code.